Part of my creative journey: Take NYC Tour (a road and touring bike parts and accessories brand), and redesign from logo up. I wanted to use a city skyline, bike path signage, and maybe a touch of NYC grafiiti.
Working out the NYC Tour bike brand: Colors, logos, graphical elements..
NYC Tour brand (monotone with a hint of orange) on a tie card template
altair NYC Tour (simplified..)
FInal design on a tie card (the magenta dielines visiable). A simple NYC Tour skyline with topographical lines (where product would fall), for a mix of both urban and off road feel.
