The JDX Golf brand identity development project was conducted to build a unique and differentiated brand image in the field of golf apparel and supplies. The core goal of the project was to clearly establish JDX Golf's brand value, vision, and the message it wants to convey to customers.

1. Brand Positioning: Through market research and competitive analysis, we defined JDX Golf's unique positioning as a luxury golf brand with core values of innovation, high quality, and contemporary design.

2. Logo and design language development: We created a visual identity that reflects the brand's modern, sophisticated image and intuitively communicates the brand values.

3. Brand communication strategy: Through marketing and communications strategies, we increased brand awareness and strengthened connections with target audiences.

4. Product development and brand experience: We developed a product lineup that reflected the identity and sought to create a consistent experience across all points of customer interaction with the brand.

Through this process, JDX Golf established a unique position in the market and helped drive customer loyalty through brand value.