Following the merge of Luton & Dunstable Hospital and Bedford Hospital there was a need for a rebrand of the Bedfordshire Hospitals NHS Charity to show the support of both hospitals.
We redesigned their existing heart logo to introduce three different segments to reflect the merge of different hospitals, kept their brand orange as through insight we knew this was important to employees and introduced colours from the NHS colour palette to show the connection to the trust. We introduced a brand hierarchy to make the structure of the charity clear and simple.
The heart logo runs throughout all communications and is a holding device for positive and diverse imagery showing meaningful moments, as well as the streamline where applicable.
This all sits on bright and vibrant backgrounds while allowing space to ensure accessibility.
Creative Lead - Laura Saitch
Designer - Amy Betts
