Hopper Beer
Launch Campaign Concept
Art Direction
Brief
Introduce Hopper as Belgium’s authentic craft beer brand, to the Indian millennial.
Campaign Idea
Hopp To New. To make people move from other beer brands to
Hopper by simply stating that its the legit recipe straight out of Belgium.
The Hopper Hunt
Seeded Influencer activation videos to be released across social media > Get the audience on social media excited by starting ‘The Hopper Hunt’. > Users would have to go to their favourite bars and scan unique, black bottles. > The actual bottle is revealed and more info. can be accessed about the Belgian beer culture and other details about the launch. > Scanning would also reveal a code that can get the revelers a free pint!
Seeded Influencer activation videos to be released across social media > Get the audience on social media excited by starting ‘The Hopper Hunt’. > Users would have to go to their favourite bars and scan unique, black bottles. > The actual bottle is revealed and more info. can be accessed about the Belgian beer culture and other details about the launch. > Scanning would also reveal a code that can get the revelers a free pint!
