SimpleWine Seasonal Gifting Campaign
We created a music themed seasonal promo campaign for SimpleWine stores.
It united three holidays (Valentine's Day, Men's day and Women's day) under one creative approach.
It united three holidays (Valentine's Day, Men's day and Women's day) under one creative approach.
Often words that are used to describe wine are used to describe music: notes, harmoniuos, wine sounds like etc. We used a visual metaphor of a music app and combined it with music themed lines. Lines were crafted specifically for the holiday and type of liquor promoted:
Pours like music. Sounds like love! (Veuve Ambal Rosé for Valentine's Day)
Pours like music. Sounds like a gift! (Drumshanbo Irish Gin for Men's Day)
Pours like music. Sounds like spring! (Banfi Rosa Regale for Women's Day)
Key visuals were used in the store fronts facing the street.
They were rotated as the holidays changed.
We also produced additional POSMs to support the campaign instore.
We created an animated version to support our campaign in digital and social media.
To reach even wider audience we had OOH as well.
