ATOMUS MEDIATECH COCOBELL KIDS TV—VEGGIETOONS ADVENTURE
Design Lead, Product and Content Development, Project Management, Marketing Strategy
Atomus Mediatech's CocoBell Kids TV—VeggieToons Adventure is a property created in 2023. Watch magic come true with the happiest VeggieToons on earth...The series features the VeggieToons, a group of funky vegetables with superpowers who live in an enchanted place called Casa VeggieLand—a vegetable-only fairytale kingdom. Step into the whimsical universe of VeggieToons as they zoom off on a wild and wacky adventure through Cutie Coco and Sporty Bello's madcap cartoon world.
You are invited to the grand world "prem-ear" of CocoBell Kids TV's latest cartoon series, "VeggieToon Adventures," and what better place to watch it than Toontown's favorite small-town movie palace, the El TastyTOON YouTube Theater!
Franchise Development Toolkit
The Franchise Development Toolkit is a comprehensive resource for all the intellectual properties we create. Since our IPs are multiplatform transmedia narratives, this living resource provides detailed information on editorial and story guidelines, art direction, design elements, legal, and technical specifications. This helps all product development teams and ensures that branding is consistent. Below are selected pages from the toolkit.
Franchise Styleguide
The Franchise Styleguide, created as part of the toolkit, helps to support branding for each IP we create. The guide provides multi-purposeful patterns, frames, borders, backgrounds, icons, snipes, and miscellaneous design elements to aid all lines of businesses (marketing, social media, product development, digital/web, books, a/v, apps, magazines, etc.). These items are separated into general and character-specific elements to support storytelling.
