Dynamica Brand Refresh
Bringing the brand up-to-date
The Dynamica brand was in need of modernisation without losing any consumer recognition. This was achieved with the careful adjustment of a variety of brand elements. A new, brighter red was chosen to instill positivity, the parent company strapline was added to the logo and a new corporate typeface was selected to provide a cleaner look and feel for the brand.
Brand Guidelines
To accommodate the various updates and explain how they should be applied, the brand guidelines were fully redesigned.
Animated Logo
The Dynamica logo was animated for use as a video intro and for social media. It was designed in portrait and landscape orientation for maximum flexibility.
Brochure redesign
A new brochure style was designed for the Dynamica range of laboratory centrifuges. The helix icon detail from the logo was employed on the cover, overlaying a stylised molecular view of a DNA strand.
Iconography
A suite of icons, relevant to Dynamica products were designed for use across all marketing materials.
These utilised line artwork in a single colour, allowing complex ideas to be simplified.
These utilised line artwork in a single colour, allowing complex ideas to be simplified.
