Backpack for Fastrack
DESIGN BRIEF: A Range of bags for Fastrack
NEED / ROLE FOR THE PRODUCT
To design a range of backpacks for 18-25 years old, which would have an unconventional shape, show casing its brand’s identity.
KEY DESIGN CHARACTERISTICS
• Bold / vibrant color schemes
• Asymmetric / unique shapes• A tom-boyish appeal
• Distinctive ways of wearing bags
• Bright color accents
• Subtle metal details
NEED / ROLE FOR THE PRODUCT
• Fastrack launchedbags in 2010
• Fastrack bags target college kids with an ultra active lifestyle.
• The current range of bags includes backpacks, messenger bags, shoulder bags,
duffels and gym bags,for both girls & guys, in materials like polyester, nylons and canvas.
MAPPING
Assortment strategy
Fastrack ishas a wide and shallow assortment strategy in their merchandising planning.
They have both men and women’s wearof watches, glasses, wallets, bags, wrist bands, belts. In these they have nota lot of verity in size and color but have enough designs to suite the brand.
Fastrack ishas a wide and shallow assortment strategy in their merchandising planning.
They have both men and women’s wearof watches, glasses, wallets, bags, wrist bands, belts. In these they have nota lot of verity in size and color but have enough designs to suite the brand.
Categorization made after market survey and interaction with people between 15 to 25 years of age using questionnaires and personal interviews.
CLIENT BOARD : YOUTH
UNCONVENTIONAL
