India’s newest and purest music festival, attracted masses of music lovers to the sands of Goa, in 2013, its very first year. The Logo, posters, web site and other promotional designs were created to uphold the feeling of this festival - Peace - Love - Unity - Respect. We decided to create an iconic "S" and a graphic language using warm, vibrant gradients to evoke sun, sand, and electronica.
Agency: Skarma Communications + Consultancy
Creative Director: Zainab Karachiwala
Designers: Avantika Amladi, Aditi Jhaveri
All photographs used are only for previewing (non-commercial usage) of visual content for the client and all rights belong to their respective owners.
