Yugen Suntory Whisky is a proposed product with a post-modern twist. Suntory Whisky is one of the most popular and well-known Japanese beverage companies across the globe. They make very luxurious and high-end beverages and alcohols. My proposed product was a line of blended Whiskey with the name of Yugen which means "mysterious profundity; quiet beauty; the subtle and profound". This ties into postmodernism which goes against the norms in design. That is what SUNTORY YUGEN was designed to be. 

Beauty in Mystery.