Embracing a blend of cyber yet playful look for children of tomorrow. From AI-generated robots to clipart cats.
Robocode is private kids school for Robotics and Coding. Our visual system revolves around key elements such as modular blocks, coding markup, and vibrant 3D assets, symbolizing the core educational pillars: #robotics, #web/app development, and #gamedev. In creating the visual language we are trying to achieve speaking to both children and parents. Be serious and systematic as well as add some playful randomness as we discovered new age kids are not so into polished looks, they found it interesting and appealing what sometimes older generations find ugly.
Content is the cornerstone of our approach. We've seamlessly integrated AI-made technological robotic imagery with cheesy clipart graphics and 3d assets from iconic games. As a nod to continuity and delight, we've retained as an easter egg the beloved cat character (that was a previous brand logo). And evolved this cat symbol to be a surprising element that appears in random time, place and look.
