MINI Launch Event
Invitation
Eastern decided to host a launch party at their Edinburgh showroom to unveil the new MINI hatch and thank their existing customers. Print and email invitations were used to promote the event.
On the Night
During the event, party goers were treated to food, drink and live music as well as special guided tours of the new MINI. The tours were low-numbers and each guest was provided their own access lanyard detailing the time of their tour.
