Nu Hits
TikTok offers hundreds of filters and editing tools. This generates infinite possibilities to tell a story. One of these ways is through music: content creators create micro video clips to illustrate everyday situations.
Self-criticism through humor, in addition to being a common narrative in TikTok, is also common in Brazilian humor. Especially when the subject involves financial loss. But how does Nubank get into this story?
Sneaker Pursuit
The first line told a familiar story, the pursuit of a product viewed in a store that follows you on every page you visit from then on. That classic sneaker that follows you until you buy it or not. The idea was to show that at Nubank you control your money.
