OK Foods – 'There are easier ways to win this easter' campaign 2024
Objective:
OK Foods gave customers the chance to win their share of 1 000 000 bucks during their Easter campaign, by simply buying any participating product. We were tasked to communicate this in an interesting way.
Insight:
Sometimes, winning is hard... we all know the feeling of coming oh-so close but no cigar.
Rationale:
We decided to showcase how easy winning is at OK, by showcasing how difficult it is to normally win in life. The TV commercial was also extended into smaller social videos to give the campaign extra legs.
Executive Creative Director: Louw Le Roux
Deputy Creative Director AD: Jan-Linde Beyers
Creative Group Head Copy: Eckhard Cloete
Creative Group Head Art Direction: Emil Bohme
Art Directors: Sarchen Gainsford & Jade Soal
Copywriter: Reyanah Slamdiem
Junior Copywriter: Tamia Retief
Account Director: Monique Swanepoel
Senior Broadcast Producer: Collette Cruywagen
Junior Broadcast Producer: Faranah Benjamin
Production: PrettyNeat
Director: Louw Venter
