An entry into the first season of Wilson's Driver Vs Driver reality TV Competition (Fall 2015). Wilson wanted to make a reality TV show that pitted different, innovative designs of golf drivers against one another with the goal of manufacturing the winner. My submission focused on being able to objectively measure swing performance so that users would know how to adjust their drivers to suite their individual swing style. The idea centered around a removable sensor module fastened to the driver head itself (instead of the club grip, like other aftermarket sensors) to provide the best data to a smartphone app.

My design language emphasized the sensor module as the main focal point,  incorporated the shield shape of the Wilson Staff logo, and generally incorporated more modern geometries and CMF choices found in other industries at the time (automotive, fashion, etc.) compared to Wilson's more conservative style.

A PDF presentation, a video entry, and all other work was created over the course of 2 weekends.