CONCEPT BUILDING
Superstition which is deeply ingrained in Indian society, molding beliefs and traditions. From astrology to black magic, it influences people’s behavioral patterns. Despite educational strides, superstitions persist hindering societal advancement.
Maharashtra Andhashradha Nirmulan Samiti (MANS), champions the fight against superstition. Their legacy of rationalist social reformers drives them to raise awareness, promote scientific thinking and debunk myths.
Maharashtra Andhashradha Nirmulan Samiti (MANS), champions the fight against superstition. Their legacy of rationalist social reformers drives them to raise awareness, promote scientific thinking and debunk myths.
DESIGN STRATEGY
The campaign advocates for raising awareness about the detrimental impacts of blind faith and striving to combat superstition by not connecting to the daily happenings. The slogan "Blind faith darkens the future" aims to empower people to unveil the superstitions in India through illustrations, depicting the harsh realities of superstition, like human sacrifice and black magic, accompanied by fact checks to highlight the
importance of rationality and science.
importance of rationality and science.
poster
press ads
newspaper editorial
PRESS ADS
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