RedDragon Bicycle Company was created from scratch for my Graphic Design 2: Business Practices In Design class. I had to create an original company and develop the branding, marketing strategy, and collateral material that fit the brand, its image, and purpose to provide a glimpse of how it would be marketed in the real world. I enjoy cycling so creating a company based around that topic was fun to work on. RedDragon is a full service bike shop offering all the sales, service, repairs, and accessories any typical bike shop would have. The idea is for the company to be based in my hometown of Greenville, Illinois and would serve the community of Greenville as well as the surrounding counties since the closest bike shop is in Edwardsville (about 40 minutes away). Ideally a bike trail will eventually connect Greenville to the larger metro St. Louis area and will cater to the riders who pass through town.

The logo contains the “R” and “D” that make up RedDragon as well as a flame to represent a dragon’s fire. It is laid out in a vertically and is reminiscent of bike badges that appear above the front fork of the bike. 

I designed multiple branded pieces including water bottles, a drawstring backpack (for storing bike gear like shoes or a helmet), stickers, mini-Frisbees (for the kids), A website (design only, pictures to come shortly), a magazine ad, a billboard, and a vinyl vehicle wrap.