As the Graphic Design Lead, I spearheaded the visual identity and design elements for the XS Magnesium label, contributing to the product's market appeal and brand positioning. My role involved collaboration with cross-functional teams, ensuring alignment with Amway's brand guidelines while bringing a fresh and innovative approach to the XS Magnesium label.
Conceptualization
Led the conceptualization phase, translating product objectives and brand values into a visually compelling label design for XS Magnesium.
Design Development
Oversaw the entire design development process, from initial sketches to the creation of high-fidelity label designs using industry-standard graphic design tools.
Brand Alignment
Ensured strict adherence to Amway's brand guidelines, guaranteeing consistency and coherence with the overall brand image in Australia and New Zealand.
Collaboration
Collaborated closely with marketing, product development, and regulatory teams to incorporate key product information, regulatory requirements, and marketing messages into the label design.
Market Research
Conducted market research to stay abreast of design trends, competitor packaging, and consumer preferences, ensuring the XS Magnesium label remains contemporary and appealing.
User-Centric Design
Applied user-centric design principles to enhance the label's usability, readability, and overall user experience on the product packaging.
Print Production
Worked closely with print production teams to ensure the seamless transition from digital design to the physical label, considering factors like material, finishes, and print quality.
