Music Video for Life Center
PROJECT INFORMATION
Design and create a music video regarding contraceptives and cure for HIV/AIDs (PrEP- is a pre-exposure prophylaxis for HIV). As a team of three designers, we worked together to illustrate the scenes, and direct the music video. Our script was provided by the NGO that supports educating and preventing the spread of this disease.
NGO: LIFE Centre is a socio-nonprofit organization carrying out a mission to promote the quality of life of the vulnerable populations.
Singer: Trung Quân is an internationally acclaimed Vietnamese pop singer and songwriter based in Ho Chi Minh City.
SERVICES
Creative Direction & Concept
Illustrations & Ideations
Feedbacks & Posters
In order to achieve the outcome, we brainstormed ideas for the character design. Since Life Center wanted to address the idea of inclusivity and support the LGBTI+ community, the characters were designed accordingly. We offered feedbacks regarding the choice of colours, and took the time to refine the illustrations.
Following are the posters for the music video.
PROCESS
Creative exploration of character design
