City branding project for Pavlovskiy Posad.
Here is my diploma project for small russian town famous in traditional production of shawls. The main goal was to remind native residents about the uniqueness of their hometown, make the city more competitive and more attractive to tourists and open up the potential of the city.
The strategy included two steps: 1. To create a new fashion brand based on tradition of manufacturing which already exist. 2. To create city brand based on Fashion brand and traditions of manufacturing.
You can see more about this project here (russian)
http://gorod-brand.ru/2013-14/pavlovsky_posad_2/
Here is my diploma project for small russian town famous in traditional production of shawls. The main goal was to remind native residents about the uniqueness of their hometown, make the city more competitive and more attractive to tourists and open up the potential of the city.
The strategy included two steps: 1. To create a new fashion brand based on tradition of manufacturing which already exist. 2. To create city brand based on Fashion brand and traditions of manufacturing.
You can see more about this project here (russian)
http://gorod-brand.ru/2013-14/pavlovsky_posad_2/
