Sergiu Lazin's profile

Reminiscent of - Luxury Fragrance Naming & Branding

Reminiscent of - luxury fragrance brand - Naming & Branding Project
Reminiscent of - a luxury fragrance brand creates top quality scented candles, room diffusers & other high-end perfume products.

The name "Reminiscent of" refers to scent as a trigger of dear memories and the perfume bouquets created by its makers capture the essence of spaces, things or people that evoke fond memories.
In this project we are in charge of label & packaging design.
The tin aluminum cans represent the core of the brand style while the label on the product is ripped by hand at the top to complete the brutalist look and also to convey that this is a hand-crafter, premium product.
We are also involved in new product prototyping, testing & development.
We work with hand-craft artisans such as wood workers, ceramists & visual artists in order to conceive & create limited edition containers for the candles or room diffusers & other products.

The resulting objects are far more than functional, but rather true art pieces that decorate and enhance the space they occupy not just by scent, but also visually.
Apart from product creation, we also perform product set photography for marketing purposes
Conceptual photography helps to convey the complex scents of the products through a visual medium such as online communication
Artistic representations allow the marketing team to put forward powerful awareness campaigns to elevate the brand
Brand presentation extends to high-quality video projects
Finally, we are also responsible for creating the e-commerce website, both front-end design and back-end functionality to comply with regional regulations and plug-ins for secure online purchasing of products.
Reminiscent of - Luxury Fragrance Naming & Branding
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Reminiscent of - Luxury Fragrance Naming & Branding

Published: