Diapers.com has fast free delivery, 24/7 customer service, and a no questions asked return policy. So basically they have perfected the art of helping raise a baby. So we thought "The only thing they need now is more babies to help." This inspired us to create content that would inspire viewers to go ahead and make a baby.
The final result was multiple videos produced on a shoe string budget on location at the Diapers.com headquarters.