FAJ | Brand Identity

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Who's Farqad?

Farqad Al-Jubouri stands as a distinguished figure in the Arab fitness community, boasting a career spanning over 17 years in bodybuilding and more than seven years as a professional coach. His journey is defined by a profound commitment to natural bodybuilding and a mission to reshape the narrative surrounding health-conscious living.

As a coach, Farqad goes beyond the conventional role, serving as a visionary dedicated to redefining the principles of fitness.

His coaching philosophy is rooted in a holistic approach that harmonizes the art of bodybuilding with a steadfast commitment to overall health. Far more than a numerical count of years, his extensive career is a testament to authenticity, expertise, and a genuine desire to empower individuals to transform their bodies through sustainable and health-centric practices.

The solution:

The strategic approach involved crafting a visual identity that embodies the brand's vision with a distinctive and contemporary aesthetic. This encompassed the development of a creative logo, alongside a versatile color palette and a font family that aligns seamlessly with the brand's essence.

Visual identity: @jusefvisuals

Motion graphics: @mohsenmaher

Client: Farqad Al-Jubuori

Service: Visual identity

The Logo:

The logo was carefully designed to meet the brand's needs and resonate with the target audience, embodying a modern and balanced aesthetic.

Color structure:

Farqad's impact on the fitness community goes beyond physical transformations; it resonates in the lives he touches, guiding individuals toward healthier, more fulfilling lifestyles. His career narrative is one of dedication, expertise, and a genuine passion for empowering others to embrace the journey of holistic health and self-improvement. In reflecting his personality and brand attitude through color choices, modernity, professionalism and also and more importantly the natural side of the brand are emphasized to convey his dynamic approach.