Sneaker LAB Brand Video

WHEN DOES THE FUTURE BEGIN?

It starts with hearts that beat for a better tomorrow. The everyday people pushing for change every day. The ones that know that getting up means there’s no giving in. Those bold enough to care in a world that doesn’t. The future belongs to those with the passion to take part, and the power to carry on. The ones lacing up to lead the way for a better world. Their style is their story, and it’s written with fearless expression. Take a walk with those making it happen, and those just hitting the streets with their stride. They live for a cause and they don’t tread lightly. They’re stepping out and stepping up, with an unstoppable state of mind. They dare to imagine, and then they do it again. Never giving up, because they know their deﬁning moment is right now. And so is yours. Go out there and make every step a statement.

So, when does the future begin?
Your future starts right now.

GET UP - From the start of a new day, getting up, the moment that the idea of change arises.

An awakening of sorts and choosing to make that change.
LACE UP - Once ready and conscious of the challenge that lies before them, they get themselves prepared

and ready to take on the challenge.
STEP UP - Stepping out to face whatever lies in their path. Tackling, failing and learning through obstacles that

will lead them to triumph. It’s not easy, but the bold ones keep going.
NEVER GIVE UP - They have an unstoppable mindset to never let up in the pursuit of the goal.

Getting up, day after day, relentlessly. Allowing the person to go ahead, and do it again.