GFH's Annual Report 2018
Invested in the Future
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A quick introduction to GFH's Annual Report 2018
With offices across the GCC, US and UK, Our long-standing banking client GFH is one of the leading financial investment companies in the Bahrain. Established in 1999, the firm has been a client of the agency for nearly a decade now. Unisono been responsible for all of GFH’s annual reports since we our award winning rebrand back in 2013. This 2018 annual report has finally reach our portfolio thanks to a small hiatus in traffic!
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Annual Report 2018 comes in a hardcover case features black foil typography and matt silver foil logo and waist section.
Annual Report 2018 features two books; the front (Book 1.2, thematic) and financial (book 2.2). The thematic book features holographic printed over black screen printed text, while the financial book features black foil with white screen printed text.
Annual Report 2018's thematic book's holographic foiled (Invested in the Future) title, printed over black screen printed supporting text, instantly creates an impression of a brand with a strong technical focus.
Annual Report 2018 uses spot varnished figures and other visual elements to create uniquely engaging typography.
Annual Report 2018 makes the year's data really sing via powerful charts and interesting vertical layouts across two pages of financial highlights.
The creative challenge
The creative challenge we had in creating the 2018 report was how to capture the client’s expansive focus on technology acquisitions. The client's Corporate Communications also wanted to add a section on ESG to 2018’s report which helped them express their efforts in the areas of Environmental, Social and Governance.
The creative approach
This year's report retained the brand's well established typographic approach and built upon the. The ESG section is woven into the body of the report and standouts thanks to the half page gatefolds.
Like in previous report’s, information graphics make the data stand out and demand attention. They create engaging viewing from the report allowing the brand’s financial performance to easily digested.
The results of our 2021 Annual Report works
The agency worked on all aspects of this report, from design and copywriting to the crafting of the foil based print production. The covers feature folded sections with black or holographic foils combined with typographic messages, creating a set of truly unique front covers that express the future focus of the brand’s year.
The end result of the 2018 GHF Annual Report is a creative report that demands the readers attention and delivers on their curiosity. The report’s reception from all corners was great and we were delighted to learn how stakeholders from the CEO down were so effusively positive towards this work.
We thank GFH and their corporate comms team for their continued support of our design craft. It is pleasure to work on such demanding and fulfilling projects.
Want to see more?
GFH's own website is here and their social media is here. To review Unisono's other recent projects, click here.
Services Delivered
Brand Strategy, Creative Direction, Tone of Voice, Creative Copywriting, Brand Identity Design, Graphic Design.
Want to work on your print or packaging design?
If you have a intriguing print or packaging project and would like to talk about how we can bring it to life with exquisite finishing, get in touch with us today.
For New Business Enquiries
info@unisonoagency.com
(+973) 17558787
(+973) 17558787
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Project Notes:
Designers: Jomo Smith, Liam Farrell
Artworking: Mohammed Zubair,
Retouching: Renjith Nair
Copywriting: Liam Farrell
Creative Director: Liam Farrell
Project Management: Merlyn Masiado
Agency: Unisono
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Thanks in advance for your kind comments :-)
