Talkao is a communication and translation company that uses innovation and technology to break down language barriers, creating tools that make it easier for users to communicate between people who speak different languages.

Its applications are aimed at culturally restless and creative users. Proactive people who are always looking for ways to improve in all areas of life. They are non-conformist and ambitious people who are constantly looking for innovation in a sustainable and respectful way with both society and the environment.

We start from a logo and brand image with a longevity of more than 5 years with the challenge of rebranding a brand already established in the minds of millions of users who have made use of its applications and that does not involve a radical change. Talkao is faced with the need to communicate its values and its way of seeing the world through a coherent visual universe in tune with its personality.

We find ourselves with a redundant and neutral logotype. Lacking that restlessness and adventurous spirit that characterises it. The promotional and web pieces created previously do not follow a defined style, as there are no basic established guidelines, such as typographies, colour palette, sizes, etc... So in this sense we start from scratch.

We chose 2 main colours with a high saturation, linked to technology. We wanted to represent an adventurous and daring attitude, with a desire to live new experiences where technology plays an important role.

The Barlow typeface family offers multi-language support and different variants that make it very versatile for typesetting text on all types of media.

The website was developed under the CMS Wordpress to facilitate the creation of content and subsequently its SEO positioning. We adapted the website to different languages using the Polylang plugin and implemented conversion tracking using Google Analytics and Google Tag Manager.

Design and layout of templates for editing and publication by the Community Manager on networks such as Facebook, Instagram or X following the visual line established in their visual identity.