A Thousand Nights of Van Cleef & Arpels
This research explores the renowned brand Van Cleef & Arpels, known for its distinctive
jewelry and statement pieces. By creating an identity prism mode, the analysis delves into the core facets of the brand, unraveling its personality, physique, culture, and relationship with its clients. To improve and enhance brand loyalty, primary research, in-depth interviews with Van Cleef’s clientele have been conducted. By thoroughly analyzing the pre-purchase, purchase, and post-purchase journey, valuable insights into the client experience were collected. Subsequently, our findings include digital recommendations that are specifically designed to maximize each phase of the customer journey, ensuring a smooth and captivating interaction with the Van Cleef brand at every touchpoint.
