Social on the Sidelines
Industry leaders Shahbaz Khan and Amara Baptist dive into the stories behind some of the sports industry's hardest working professionals. Social on the Sidelines takes you on a journey through how these professionals landed where they did and what lessons they've learned along the way.
I worked with Shahbaz and Amara on developing branding for their leading industry podcast. I established all elements of the branding from logo, color palette, fonts, and graphics packages. Combining both of their professional teams (NBA Portland Trail Blazers and Minnesota Timberwolves), I was able to create a brand identity that fit their personalities. The logo and fonts used matched their fun, upbeat, and in-depth content and provided them flexibility to cover multiple industry leaders successfully. The branding helped establish Shahbaz and Amara as the leaders not only in the NBA, but across all professional athletic industries.
