LOGO REDESIGN
This project focused on a refined logo update, balancing sophistication with broad appeal while retaining familiar elements like the text color and leaf symbol due to trademark constraints. The redesign featured a sophisticated font, colors, and strategic enhancements to symbolize their diverse services, including dental and dermatology clinics. Additionally, the design aimed to embody "movement" to mirror the dynamic nature of their physical therapy clinic.
The Original Logo
Testing Different Designs
The client requested a variety of designs to choose from. They emphasized the importance of having multiple options to ensure that the final selection aligns with their vision and preferences.
The design below was among the ones the client favored and chose to retain. They recognized its potential and felt it resonated with their vision.
The Final Result
Ultimately, they settled on the following designs. After careful consideration and comparison of various options, these designs were chosen for their alignment with their business goals and the client's vision.
The client was thrilled with the new design! She enthusiastically pointed out that the old design served its purpose during the early days of their clinics, but the fresh design has brilliantly adapted to the modern era, perfectly aligning with their vision as they embark on an exciting reopening phase.
