Russian Standard Vodka
print campaign idea
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TASK
to demonstrate Russina Standard Vodka worlds' leader position (#1 in sales) for inner russian market
to demonstrate Russina Standard Vodka worlds' leader position (#1 in sales) for inner russian market
LEGAL RESTRICTIONS
people's and animals' images are forbidden in alcohol advertising according to russian laws
people's and animals' images are forbidden in alcohol advertising according to russian laws
SOLUTION
key visuals series with the world capitals' famous signs as bottle shadows / headline: #1 in all directions
COPY
#1 in all directions. At sunset in Beijing
COPY
#1 in all directions. At passionte night in Paris
COPY
The first in all directions. Under the stars of Moscow
CREDITS
Evgen Golovan — Senior Copywriter
Natalia Ponomareva — Senior Art-director
Anna Maksimyuk — Creative Group Head
