Project
TVExpress Visual Identity
TVExpress presents itself as the ultimate subscription entertainment platform, offering live TV and video on demand services from any device. With sporting roots, especially in football, the brand has always radiated excitement, action, and energy.
In 2023, TVExpress evolves by incorporating an on-demand video section, expanding the options to include movies and series. The challenge in design and communication was clear: to forge a new identity that competes at the same level as the leading companies in the market, positioning itself as a robust brand committed to being the industry's leading provider, offering quality, accessibility, and trust, making it the perfect choice for family-friendly and easy-to-use entertainment.
In 2023, TVExpress evolves by incorporating an on-demand video section, expanding the options to include movies and series. The challenge in design and communication was clear: to forge a new identity that competes at the same level as the leading companies in the market, positioning itself as a robust brand committed to being the industry's leading provider, offering quality, accessibility, and trust, making it the perfect choice for family-friendly and easy-to-use entertainment.
Client: SpacePlus - TVExpress (Mexico)
Type: Visual Identity, Branding
Year: 2023
2023
Esteban Medina Design
Maria Laura Bavasso
