Services
Illustration, Packaging Design
Location Year
Cluj-Napoca, Romania 2022
In Japanese, YUME means "dream".
A beautiful word and an odd choice for a coffee brand name, when the product should do the opposite - wake you up.
A beautiful word and an odd choice for a coffee brand name, when the product should do the opposite - wake you up.
I created new packaging inspired by their fantastic coffee that makes you dream with your eyes open.
A series of "lucid dream" illustrations that make the eye travel to incredible places, just like the coffee makes your tastebuds travel places.
