The average "Joe" in Sweden has little or no understanding of how many different types of TABASCO® Brand sauces that are available in the market. In order to increase awareness a sampling was arranged in stockholm during the summer. Each sauce got its own card with an interesting fact connected to its flavour. At the back of each card was a recipe and a short summary of the other flavors.
To create an eye catcher I added a symbol
for each flavor:
Le petit bâton rouge - Red Pepper Sauce
Aztec Gold Medallion - Chipotle Pepper Sauce
American Buffalo - Buffalo Style Hot sauce
