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Carnaoloo Barbada (2024)

Multiple Owners
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Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
A Leste teve a honra de produzir o Carnaoolo Barbada deste ano, desde a concepção e execução, até a identidade visual e aplicação da comunicação visual no evento. A inspiração para a identidade visual foi derivada de pesquisas fotos de carnavais anteriores, típicos carnavais de salão e bailes de clubes. Esses recoretes de fotografias, em conjunto com as ilustrações, resultaram em uma estética vibrante e lúdica. Elementos gráficos e padrões foram integrados criando personagens carnavalescos divertidos, como o bombeiro que solta fogo pela mangueira, o trisal de cereja e o peixe que pesca o marinheiro. A aplicação da identidade visual nos dois dias de evento físico foi planejada para engajar os participantes na experiência carnavalesca. A abordagem abrangeu desde a decoração dos espaços até os elementos de palco, sinalização, distribuição de adesivos e painel de lambes para foto, visando a imersão dos foliões na atmosfera festiva.

EN
Leste had the honor of producing this year's Carnaoolo Barbada - from conception and execution to visual identity and the application of visual communication at the event. The inspiration for the develpment of the visual identity derived from research on previous typical brazilian carnival balls. These photo cutouts and collages, together with illustrations, gave us a vibrant and playful aesthetic result. Graphic elements and patterns were integrated, creating fun carnival characters, such as the firefighter shooting fire from the hose, the cherry throuple, and the fish catching the sailor. The application of the visual identity over the two days of the event was planned to engage participants in the carnival experience. The approach encompassed from space decoration to stage elements, signage, sticker distribution, and a wall of photo stickers, aiming to immerse the audience in the festive atmosphere.​​​​​​​




Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding
Carnaval design graphic design ILLUSTRATION Social media post brand identity visual identity marketing Photography branding



CRÉDITOS

PLANEJAMENTO E PRODUÇÃO: BRUNO GEHRING, GABRIELA LAGUNA, MARINA BIGARDI & RAISSA CARAMANICO
DIREÇÃO DE ARTE E CRIAÇÃO: FELIPE AUGUSTO
ILUSTRAÇÃO: MANOELA CARDOSO
FOTOGRAFIA: TWIST


Carnaoloo Barbada (2024)
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