The Singapore Flavour
Role: Designer, Art direction
Idea: Its more then just a packaging, its an experience, its tradition and a discovery.
I packaged the milk tin cans hanging at the back of every drinks store in singapore.
It is a dying tradition to order drinks in a tin can and I wanted to bring it back.
To spice up the packaging I even added a humorous and unique guide to ordering drinks in Singapore's coffee shops.
It is what makes us Singaporeans.
For tourists un-wrapping this package, it’s like a guide into a singaporeans life.
For locals, slowly opening the packaging as it brings you on a journey to the past and present.
Revealing the joy of living in singapore you might have taken for granted.
Shortlisted for Singapore's National Museum products
