Overview
JoBella is a chic fashion brand offering exquisite and one-of-a-kind garments tailored for stylish women who appreciate sophistication and tranquility in their attire.
JoBella is a chic fashion brand offering exquisite and one-of-a-kind garments tailored for stylish women who appreciate sophistication and tranquility in their attire.
The Challenge
Upon examining other local fashion brands, I observed a trend of repetitive design elements such as scissors, sewing machines, and needles dominating their logos. Wanting to differentiate JoBella, I sought to create something distinctive and memorable.
Upon examining other local fashion brands, I observed a trend of repetitive design elements such as scissors, sewing machines, and needles dominating their logos. Wanting to differentiate JoBella, I sought to create something distinctive and memorable.
The Goal
Our primary objective was to establish JoBella as a standout presence amidst a sea of fashion brands, exuding warmth and approach-ability to our audience.
Our primary objective was to establish JoBella as a standout presence amidst a sea of fashion brands, exuding warmth and approach-ability to our audience.
Solution
To achieve this, I embraced simplicity, refinement, and gentleness in our branding. The logo seamlessly intertwines the initials "J" and "B" with a butterfly motif, symbolizing our commitment to enhancing our audience's appearance and well-being. Opting for a sleek sans-serif font for the logotype, I maintained a minimalist approach to our brand identity. Additionally, I curated a color palette featuring shades of pink, signifying femininity, sophistication, and timeless allure, thereby infusing our brand with an air of elegance and allure.
To achieve this, I embraced simplicity, refinement, and gentleness in our branding. The logo seamlessly intertwines the initials "J" and "B" with a butterfly motif, symbolizing our commitment to enhancing our audience's appearance and well-being. Opting for a sleek sans-serif font for the logotype, I maintained a minimalist approach to our brand identity. Additionally, I curated a color palette featuring shades of pink, signifying femininity, sophistication, and timeless allure, thereby infusing our brand with an air of elegance and allure.
