Semua bahan makanan bisa #DibuatSpesial (every food ingredient can be made special)
Bumbu Spesial Indofood, the instant paste helping moms whip up delicious Indonesian dishes, faced a challenge: being perceived as just for special occasions. We wanted to show moms its everyday potential.
Our solution? #DibuatSpesial, a digital campaign where moms dared us to turn their random fridge ingredients into special meals using Bumbu Spesial. Celebrity chef Nicky Tirta created the winning dish, and the grand prize winner got a personal cooking lesson from him! The campaign proved that Bumbu Spesial can transform any meal into something spectacular, every day.
