Gijima_Imagine It. Done. Campaign
Brief
We need to bring “Imagine it. Done.” to life.
The idea needs to be the following:
-Position Gijima as the pragmatically intelligent partner for complex digital transformation needs in the continent
- Inspire all stakeholder
- Be an emotive rendition of the idea
- Create excitement in the market
- Can translate TTL
- Link the brand idea to product and solution marketingRationale
Humans working in companies cutting across sectors, and covering the entire breadth of the business spectrum want to make their jobs, products and services easier, more efficient, sustainable, and ultimately be better at delivering to their end customer.
It’s no wonder that we are left lying in bed at night coming up with all sorts of schemes… Or running on a treadmill in the gym dreaming of change… Or sitting in our cars on the way to work imagining ways how to make whatever part we’re involved with, or responsible for, better, faster, cheaper, more profitable…
There’s no shortage of innovative ideas in the world, the real 1st step though is actually when someone asks…
The Big Idea
How will this be done?
OOH
Double page newspaper advert
Magazine Print Advert
Poster
OOH
Airport Branding
