The Human Truth
In this socially-charged day and age, people attempt to relieve their social anxieties by oversharing, which actually leads to even more awkwardness.
Campaign Concept
When you feel like oversharing, rather get the Nando’s full chicken and 2 sharing sides for just R219.
The Task
To create street pole copy aimed at raising awareness around the Nando’s Full Chicken meal. The street poles are designed to highlight situations where people tend to overshare, when in fact, they should not. I've included instances from my culture that I find amusing, such as MaGogo flying on her broom (associated with witchcraft), to add humour to the message about what shouldn't be overshared, encouraging instead the sharing of the Full Chicken.
