Utah Domestic Violence Coalition: Media Campaign

•

Utah Domestic Violence Coalition

Media Campaign

The Utah Domestic Violence Coalition hired me to design and direct their first public-awareness campaign, highlighting a dire reality: one in three women living in the state of Utah experience domestic abuse. Since purple is recognized as the official color connected with domestic abuse awareness—and opting to steer away from imagery showing actual physical brutality—I chose to apply the handprint on our central model to signify women being silenced, being physically handled or strangled. Also deeply significant for me when deciding our models was to ensure they represented the diverse population of women living in the state.

The campaign employed many formats: billboards, posters, mailers, web ads, website imagery and handouts. Every part of this campaign was personal for me: I knew all the models, I selected our clothing stylist and the hair stylist; and the ED of the organization has been a long-time friend, one I have continually admired for her work to protect and advocate for Utah women.