Food Truck Campaign -
Galatea
This is a team project centered around the fictitious brand, Galatea.
It provides an excellent opportunity for me to demonstrate my ability to craft a graphic solution tailored to a specific brand. Our team has successfully designed the logo, food truck, and bifold menu, with careful consideration of the overall design concept. The intention is to effectively convey the personality of the brand Galatea through a cohesive and visually impactful representation.
My role: Art Director/ Graphic Designer
Team: Co-Director/ Designer, Adeeb Nami
Software: Adobe Illustrator/ Adobe Photoshop/ Adobe InDesign
Design Concept
The name Galatea is commonly associated with the ivory statue sculpted by Pygmalion of Cyprus, which, according to Greek mythology, miraculously came to life.
Notably, the word "tea" subtly intertwines within the name Galatea. Additionally, the image of Galatea aligns seamlessly with our aesthetic preferences, showing a sense of elegance that resonates with our vision.
Design Work
We meticulously crafted a range of components for Galatea, encompassing a food truck, a bifold brochure menu, and engaging social media posts. All these elements adhere to a consistent set of aesthetic principles, imparting a gentle and calming emotion that perfectly aligns with our mission goals.
