AMSTREL
— SHAMPOO FOR PETS
A series of labels for pet shampoos "AMSTREL" has been redesigned. The project is notable primarily for the fact that artificial intelligence was used to create images of dogs and cats. Using one of the popular neural networks, pictures were generated in which animals are quite realistically dressed in robes.
Thanks to the orange color of the shampoo, visible through the transparent plastic and the bright orange lid, the previous appearance of the product had a memorable image for customers. This successfully distinguished this product from competitive products on store shelves. The current design solution focuses even more on a reliable brand color.
TASK:
• trade mark design
• creation of illustrations
• style-defining label design and twelve regular ones in the series
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