THE BRIEF:
To create a versatile Gillette Mach3 gift pack suitable for all occasions, maintaining the brand's essence and sparking conversations around gifting. The packaging should be distinct and attractive to a broad audience without seeming overly premium.
THE CONCEPT:
Elevating Mach3 with a versatile pack design, accentuating its blades with subtle textures and silver accents, embodies elevated gifting with a masculine, minimalistic aesthetic. By connecting the pack with gifting emotions, making it suitable for any occasion and ensuring a seamless ecommerce experience as well.
SIZZLE VIDEO CONCEPT:
Embark on a transformational journey.
Unveil masculine essentials boldly, as each layer transforms grooming into a journey of confident reinvention.
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