James FISH's profile

Relooking FTV catalogue





Re-looking the catalog of FranceTV :
Television shows, series and documentaries.


I was hired as an art director to re-do the iconography for FTV in preparation for the launch of a new streaming platform, I had fun making compositions, retouching photos, making titles and logos while storytelling with images
1000+ images. Emphasis was on creating "quality" images, avoiding an industrial, formula-based, generic production. Inspired by movie posters and book covers, the idea was to generate enthusiasm of discovering something new. 
Creating logos using appropriate typefaces that speak of the program.
Drawing and collage were part of the process.
For the series, a coherent style to create identity.
Illustrations, titles, lighting, filters and framing are all part of this production.
La Bastide Blanche is an example of composition for dramatic effect. 
This style is still being used on FTV for their sports programming.
I love collage.
More re-composing images, and titles to tell-story and communicate with personality.








Thanks for your visit.


Relooking FTV catalogue
Published:

Owner

Relooking FTV catalogue

Published: