Approach
The event branding journey began with a thorough evaluation of the event's ethos, beliefs, content, and aspiration. Understanding EPSF Symposium's differentiating selling points and its target audience paved the way for a strategic branding approach.
With an in-depth understanding of EPSF National Symposium's strengths and market differentiators, we strategically positioned the brand concept as a catalyst for success in the developing future career guidance. The emphasis was on developing a brand image that conveyed, inspiration, credible, and a vibrant spirit.
Another goal that must be imagined is the diversity of content and educational programs provided each year, as well as the different generations, mindsets, and talents of organizing teams. To reach diversity's core, one visual design was generated with multiple flexible formats. An event requires the production of both promotional and event-related materials. We worked on the design and production of artwork for billboards, roll-ups, flyers, posters, merchandise, and social media.