Branding | Packaging
CAC
EN |
For the Compagnie Africaine de Commerce (CAC) we proposed new sub-brands to distinguish its different product categories. Based on CAC’s original logo, we developed new, specific colours for each category which were then applied to the packaging. The background colour helps to identify the category of the product, which is pictured in large proportions to make a visual impact on the consumer. The icons simulate organic shapes following the logo’s typography.
PT |
Para a Compagnie Africaine de Commerce (CAC) propusemos novas submarcas para distinguir as diferentes categorias de produtos que comercializa. Tendo por base o logótipo original da CAC, escolhemos cores novas e específicas para cada categoria, que foram depois aplicadas às embalagens. A cor de fundo permite identificar a categoria do produto, representado em primeiro plano e em grandes proporções para impactar visualmente o consumidor. Os ícones simulam formas orgânicas, aproximando-se da tipografia do logótipo.
![brand identity brand africa african design logo Packaging visual identity graphic design senegal](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9edd6c191075471.65c5000d29f5d.png)
![brand identity brand africa african design logo Packaging visual identity graphic design senegal](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9de54c191075471.65c5000d2bdc2.jpg)
![brand identity brand africa african design logo Packaging visual identity graphic design senegal](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a4e935191075471.65c5000d2dc12.jpg)
![brand identity brand africa african design logo Packaging visual identity graphic design senegal](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8f1f16191075471.65c5000d2cd49.jpg)
![brand identity brand africa african design logo Packaging visual identity graphic design senegal](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b9752191075471.65c5000d2ad0d.jpg)
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![brand identity brand africa african design logo Packaging visual identity graphic design senegal](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac0ef7191075471.65c5000d28350.png)