Campaña creativa "Sin Filtros" para Heineken.
Briefing:
- Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections, and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.
- Your idea should go beyond just the brand, to articulate Heineken’s proposition of creating a ‘fresher world’.
- Create a brand experience that exists in both the physical and digital world, and include an outline of how you would amplify this message in other spaces.
- Your response must include at least one physical experience and connected digital experience, and one non-traditional touchpoint. Your non-traditional touchpoint should not be limited by any commercial factors. It should be an innovative solution inspired by your ideas, translated into any medium.
Trabajo en conjunto con Sara del Hierro, Ángela García-Tomé y Marta Pascual.
