C.R.A.L. Nuovo Pignone is an after-work activity group located in Talamona (Italy).
This one you see below was their original logo that they sent me.
This one you see below was their original logo that they sent me.
As you can see, it was non-vectorialized and non-orderly.
The first thing I did was tracing and adjusting the "pinecone" shape.
I then chose the typeface and cut some of the text.
I finally proceeded to adjust the relative sizes and spacing of the elements.
I also decided to add horizontal slashes to better recall the original design.
Below you can see a shopper that I first made as a mock-up and then printed in real life.
Thanks for reading!
