Web Design — UX/UI Design — Art Direction — 2023
BMS Esports, carving its place in competitive gaming, approached me to boost their online presence and highlight their dedication to nurturing emerging talent in esports. Focused on versus fighting games, particularly Smash Ultimate, Dragonball Fighterz, and Street Fighter, the club aims to become a leading authority in the industry.
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Taking charge of the project, my main goal was to create a website that not only shares info about the team but also captures the dynamic and competitive vibe of BMS Esports. I brought in a more assertive design style, using a fresh typography that vibes with the energy of competitive gaming. The chosen color palette, in line with the team's branding, emphasizes a visually cohesive and impactful online presence.
Beyond the technical stuff, the project aimed to build a unique visual identity that mirrors the spirit of BMS Esports. The design, with its playful and vibrant nature, invites exploration. Each webpage encourages users to dig deeper, sparking curiosity and engagement with the team's dynamic presence in the esports scene. It's not just about making a website; it's about leaving a lasting impression that resonates with visitors and reinforces BMS Esports as a significant player in the gaming community.
Addressing the client's request, I smoothly integrated a light mode option into the design. This addition gives users a choice in the visual presentation, catering to different preferences and ensuring a comfortable viewing experience in various environments.
Understanding the need for a seamless user experience, I simultaneously undertook the task of adapting BMS online store. The goal was not just to have a functional e-commerce platform but to ensure its integration harmonized with the overall design of the informational website. This approach aimed to provide users with a fluid transition between learning about the team and engaging with their merchandise, creating a unified and immersive online journey.
The collaboration with BMS was not just about designing a website; it was about capturing the essence of a rapidly growing esports organization. Through a strategic blend of design elements, typography, and e-commerce integration, the resulting platform stands as a testament to BMS' commitment to excellence and the development of young gaming talents. The website now serves as a dynamic hub, inviting enthusiasts and fans alike to immerse themselves in the world of competitive gaming, solidifying BMS Esports as a key player in the versus fighting genre.
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