Pure Drop refined soyabeans oil
In 2022 a friend of mine who is a brand manager approached me to do an outdoor campaign for the Pure Drop oil brand. They wanted a campaign that was different and one that who make the brand create awareness so people purchase the product, unfortunately Zimbabwe has a variety of local cooking oil brands which meant I had to create something unique for the brand and message to stand -out amongst the competition.
HOW
Hence I created a Campaign Goal: Position Pure Drop refined soya bean oil as the heart of a healthy and happy life, inspiring consumers to choose it for both physical and emotional well-being.
Target Audience: Health-conscious individuals and families seeking natural, nutritious cooking options that contribute to a positive lifestyle.
BIG IDEA "Health and Happiness in Every Drop"
When creating the copy type icon I started with a smiley face and started to add the wording for the icon to be part of the communication of the big idea.
